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Consumers Show Strong Interest in Appliance Control by Utilities

Americans think highly of their electric utilities, according to a smart meter survey just released by the Boston Consulting Group. So highly, in fact, that over three fourths said “ their power company would be a credible provider of in-home services linked to smart meters, such as time-of-day pricing and remote appliance management.”

Here are some additional highlights from survey of 1,700 U.S. electricity customers conducted in December 2009:

  • 75% of respondents are interested in easy ways to save power,
  • Two-thirds said being able to estimate their monthly energy bill on a daily basis would help them better manage their power usage,
  • Less than half said they have heard of smart meters,
  • Only 15% consider themselves ‘very aware’ of smart meters,
  • 66% said would like more communication from their utility on smart meters,
  • Less than 30% could recall any outreach from their utility beyond the monthly bill,
  • 62% of respondents agreed they would actively log onto an Internet site to check their power consumption on at least a weekly basis (Editor: actual experience where such sites are available has been far lower.)
  • 56% of respondents agreed that they would set their thermostat by time of day based on consumption and pricing information from smart meters, and
  • A majority of consumers also expressed interest in services that would leverage smart meters, such as a detailed monthly comparison of their energy use versus that of their neighbors.
  • The finding that 78% of consumers believe their utility would be a good provider of appliance control suggests that the complaints about smart meter installations in the press represent a small minority of the population.

    Read the full report from Boston Consulting Group here.